1.4X more residential and commercial projects
- Client
- SkyCo Concrete
- Sector
- Home Trades
- Proof
- Campaign growth
Who they are
SkyCo Group are Melbourne-based concreting contractors specializing in residential and commercial concrete solutions.
The problem
Before partnering with Supernerd, SkyCo had a dated and unengaging website and relied solely on occasional referrals. They had no exposure on search engines for concreting-related terms, resulting in zero inbound leads and inconsistent workloads.
"Supernerd helped us get on top of our digital stuff and now we're getting consistent work. Thanks team."
What we built
We implemented a tailored digital growth system encompassing organic and local SEO, pay-per-click Google Ads, and a new website. The SEO strategy addressed technical, on-page, off-page, content and backlink improvements, while the new site enhanced speed, design, and credibility. For Google Ads, we launched tightly targeted campaigns in their key service suburbs, focusing on high-value concreting services to maximize ROI and lead flow.
The outcome
Since launching the new system, SkyCo have achieved a 140% increase in conversions and a 179% boost in organic traffic, all while cutting Google Ads spend by 43%. The combination of a high-performing website, optimized search visibility, and refined ad targeting has built a steady pipeline of residential and commercial concreting inquiries across Melbourne.
Someone searched today. Did they call you, or the business down the road?
Your free score shows:
- How your Google profile, website and reviews measure up
- How you compare with nearby competitors
- What to fix first
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