$215K in client-confirmed first-year contract value

Who they are

Premier Building Services is a New Jersey commercial cleaning company with 30+ years in business, 350+ employees, and around 279 accounts across the NJ and NY market, with a specialty in healthcare-grade cleaning.

The problem

A previous agency had burned them: junk leads, vague reporting, and no way to tell what the spend was producing. Ten legacy campaigns were pulling job seekers and residential inquiries instead of commercial buyers.

What we built

We rebuilt the account from scratch in April 2026. Three tightly themed search campaigns, phrase and exact match only, more than 900 negative keywords to screen out job seekers and residential traffic, and purpose-built landing pages for each service line. Every lead lands in call and form tracking the client can inspect.

The outcome

A post-construction landing page lead became a won job, and that job opened a commercial relationship that added two recurring monthly contracts. The client's own pipeline tracker credits the campaign with $215K in confirmed first-year revenue, against roughly $21,000 in total ad spend and fees. Cost per conversion fell from $613 in the first full month to $132 by July.