2.5X more new patient bookings
- Client
- Melbourne Sports Podiatry
- Sector
- Professional
- Proof
- Campaign growth
Who they are
Melbourne Sports Podiatry (MSP) is a specialist sports podiatry clinic with locations in Brighton, Richmond, and Camberwell, serving active individuals seeking expert foot and ankle care.
The problem
Before partnering with Supernerd, MSP's website was dated, slow, and had virtually no exposure on Google. It wasn't ranking for key podiatry search terms and failed to generate new patient inquiries online. They needed a complete digital overhaul to attract and convert local patients effectively.
"Daniel and his team have been machines in the background setting up multiple keyword strategies, optimizing my website, and converting a whole new stream of online clients into my business. It's been the best move I could have made."
What we built
Supernerd designed and implemented a full digital strategy encompassing a new high-performance website, organic and local SEO, and ongoing Google Ads management. We conducted a comprehensive audit to identify technical and content gaps, rebuilt their site architecture for speed and conversion, and developed multi-keyword strategies aligned to podiatry services. The new website improved UX, mobile responsiveness, and lead capture, while SEO and Ads drove qualified traffic that consistently converts into new patient bookings.
The outcome
Within the first year, MSP achieved a 250% increase in new patient bookings, a 327% rise in inbound inquiries, and a massive 1610% lift in organic traffic. Their online visibility now drives a steady flow of actionable new patient inquiries, supporting their expansion from one to three clinics across Melbourne.
Someone searched today. Did they call you, or the business down the road?
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