$135K pipeline in 90 days

Who they are

Markleys Precision is a US industrial surface-preparation company handling tank painting, protective coatings, and commercial sandblasting for commercial and industrial clients.

The problem

Broad paid search was pulling the wrong audience: job seekers and vendors searching painting terms, not buyers with real projects. It burned budget and buried the genuine quote opportunities.

What we built

Supernerd rebuilt the program around intent. We tightened paid search to industrial tank painting, coating, and commercial sandblasting only, with aggressive negative keywords to keep job seekers out, and grew organic search to capture broader commercial demand where paid was too noisy. We also redesigned their website.

The outcome

In a 90-day window the rebuilt demand system produced 54 qualified industrial project inquiries, a $135K pipeline for tank coating and commercial sandblasting work. Monthly lead volume more than doubled across the same window while cost per lead fell by roughly a third, and the strongest single month delivered 30 quotable opportunities.