3X more commercial cleaning leads

Who they are

Lotus Commercial is Australia's leading provider of kitchen filter exchange, canopy range-hood and exhaust cleaning, and air-conditioning filter maintenance. As a national, multi-site service business, they fit DA's ICP of operations-heavy industrial providers needing scalable inbound demand.

The problem

Lotus were well known to existing customers but under-represented when prospects searched without brand terms. Their website was dated and thinly optimized, limiting rankings across high-intent service keywords. On-page and off-page fundamentals weren't in place to compete broadly, and the site experience didn't convert consistently.

What we built

We delivered a modern, fast, mobile-first website focused on clarity and conversion for core services (filter exchange, canopy/hood and exhaust cleaning). We ran a full SEO program (technical fixes, on-page restructuring, content expansion, and authority building) paired with local SEO to win unbranded, area-based demand. Google Ads targeted service + location intent to capture high-value searches while display retargeting kept Lotus top-of-mind. Finally, we produced customer-fit video assets to educate, reassure compliance-minded buyers, and lift conversion across site, social, and paid.

The outcome

Over the engagement, inbound performance compounded: commercial kitchen cleaning leads increased by 338%, organic search traffic rose 168%, and local phone calls grew 160%. With always-on retargeting and video supporting conversion, Lotus now enjoys a steady stream of qualified inquiries across Australia, moving beyond referrals to predictable, search-driven growth.