2X more inbound blasting job leads
- Client
- Impact Group
- Sector
- Industrial
- Proof
- Campaign growth
Who they are
Impact Group NSW are Sydney's leading provider of surface solutions including abrasive blasting, industrial coatings, lead paint removal, and ultra high-pressure water blasting.
The problem
Before partnering with Supernerd, Impact's online presence was nearly invisible. Their old website was slow, outdated, and barely indexed on Google, meaning potential customers could only find them by searching their name. With limited exposure and minimal inbound leads, growth had plateaued.
"Supernerd have been vital in improving our organic traffic and the performance of Google Ads campaigns. We're now receiving calls each month for new projects big and small."
What we built
We deployed our Sandblasting Lead Tech (S.L.T.) Framework, starting with a full website rebuild focused on speed, UX, and conversion design. From there, we launched an SEO campaign to capture high-intent search terms across domestic, commercial, and industrial markets. Complementing this, we structured Google Ads campaigns by service type to maximize ROI and drive consistent inbound calls and inquiries.
The outcome
Within the first year, Impact achieved a 208% increase in website traffic and a 201% rise in inbound blasting job leads. Local phone inquiries surged by 800%, creating a steady pipeline of new domestic, commercial, and industrial projects. The ongoing partnership continues to deliver predictable, high-quality opportunities month after month.
Someone searched today. Did they call you, or the business down the road?
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