132 qualified project inquiries in 60 days

Who they are

Abrasive Blasting of Arizona is a Phoenix-based surface preparation company serving automotive, residential, commercial, and industrial blasting projects.

The problem

Most lead generation looks good on paper but sends contractors junk: wrong-location leads, tiny jobs, tire-kickers, and people who never turn into a real project. ABlast AZ did not need more web traffic. They needed real conversations with people looking for blasting, coating removal, rust removal, and surface preparation work worth quoting.

What we built

Supernerd built Abrasive Blasting of Arizona a fast, conversion-focused website, then wrapped it in a local demand system: high-intent Google search, local SEO, and lead tracking. The goal was not just more leads. It was more qualified project inquiries, with tracking in place so every inquiry could be counted and qualified.

The outcome

In one 60-day window the campaign produced 166 tracked inquiries, and 132 of those were qualified project inquiries: nearly 80 percent. A later one-month window added another 29 qualified inquiries, supported by phone calls, Google Ads activity, and organic search visibility that grew year over year. The result was a measurable pipeline of real project conversations.